Last updated: 23 December 2025
At Say the Word on Beat ("we", "us", "our"), accessible at https://saywordonthebeat.com, we are committed to protecting your privacy and handling personal data transparently and responsibly.
This Privacy Policy explains what data we collect, how it is used, and your rights under data protection laws, including the UK General Data Protection Regulation (UK GDPR) and EU GDPR where applicable.
1. Information We Collect
a) Information you provide to us
We may collect personal information that you voluntarily provide, such as:
- Information submitted via contact forms or email (e.g. name and email address)
- Any information you choose to include in communications with us
b) Information collected automatically
When you visit our website, certain information may be collected automatically, including:
- IP address (anonymised where possible)
- Browser type and version
- Device type and operating system
- Pages visited and time spent on the site
- Referring URLs
2. Google Analytics 4 (GA4)
We use Google Analytics 4, a web analytics service provided by Google LLC. GA4 helps us understand how users interact with the website by collecting information such as:
- Page views and interactions
- General location (country or region level)
- Device and browser information
Google Analytics uses cookies and similar technologies. Where required by law, data is only collected after you have provided consent via a consent message.
Learn more about how Google uses data: https://policies.google.com/privacy
3. Google AdSense & Advertising
We use Google AdSense, an advertising service provided by Google LLC, to display advertisements on this website.
Google AdSense may use cookies, web beacons, and similar technologies to:
- Display ads that may be relevant to users
- Measure ad performance
- Limit the number of times an ad is shown
Consent for advertising
Users in the UK, EEA, and Switzerland are shown a consent message managed by a Google-certified Consent Management Platform (CMP). This allows users to:
- Consent to personalised advertising
- Choose non-personalised ads
- Manage or withdraw consent at any time
More information about Google advertising: https://policies.google.com/technologies/ads
4. Cookies & Consent
Cookies are small text files stored on your device. We use cookies to:
- Enable essential site functionality
- Analyse website traffic
- Serve advertisements
Where legally required, cookies are only used after consent has been given via our consent message. You can also control cookies through your browser settings.
5. Legal Basis for Processing
- Consent – for analytics and personalised advertising where required
- Legitimate interests – for site functionality and security
- Legal obligations – where required by law
6. Data Sharing
We do not sell or rent personal data. Data may be shared with trusted third parties only where necessary, including Google LLC for analytics and advertising services.
7. International Data Transfers
Some data may be transferred outside the UK or EEA. Where this occurs, appropriate safeguards are used, such as standard contractual clauses.
8. Your Data Protection Rights
Depending on your location, you may have rights including access to your data, correction of inaccurate information, restriction of processing, or withdrawal of consent.
To exercise your rights, please contact us via the details provided on our Contact page.
Ezoic Services
This website uses the services of Ezoic Inc. ("Ezoic"), including to manage third-party interest-based advertising. Ezoic may employ a variety of technologies on this website, including tools to serve content, display advertisements and enable advertising to visitors of this website, which may utilize first and third-party cookies.
A cookie is a small text file sent to your device by a web server that enables the website to remember information about your browsing activity. First-party cookies are created by the site you are visiting, while third-party cookies are set by domains other than the one you're visiting. Ezoic and our partners may place third-party cookies, tags, beacons, pixels, and similar technologies to monitor interactions with advertisements and optimize ad targeting. Please note that disabling cookies may limit access to certain content and features on the website, and rejecting cookies does not eliminate advertisements but will result in non-personalized advertising. You can find more information about cookies and how to manage them here.
The following information may be collected, used, and stored in a cookie when serving personalized ads:
- IP address
- Operating system type and version
- Device type
- Language preferences
- Web browser type
- Email (in a hashed or encrypted form)
Ezoic and its partners may use this data in combination with information that has been independently collected to deliver targeted advertisements across various platforms and websites. Ezoic's partners may also gather additional data, such as unique IDs, advertising IDs, geolocation data, usage data, device information, traffic data, referral sources, and interactions between users and websites or advertisements, to create audience segments for targeted advertising across different devices, browsers, and apps. You can find more information about interest-based advertising and how to manage them here.
You can view Ezoic's privacy policy here, or for additional information about Ezoic's advertising and other partners, you can view Ezoic's advertising partners here.